Independent fashion / Ciaran Timlin
Individuality,
in every
thread.
01 / The brand
A fashion label.
A personal point of view.
CGT LOVE YOU is an independent fashion label bringing together London streetwear, Florence craftsmanship and multicultural storytelling. The project spanned a 30-piece collection, campaigns in London and New York, and a sold-out NYFW SS24 runway debut.
The challenge
Build a distinctive independent fashion brand that translates personal and cultural stories into desirable clothing.
My role / Founder & creative director
I directed collection design, production, casting, campaign development, visual storytelling and the NYFW SS24 runway debut.
A person.
A story.
A collection.
Build the brand around individual profiles. Each release translates a person’s identity, experiences and cultural influences into visual storytelling.
Identity
The individual at the heart of the story.
Experience
The personal stories that shape their point of view.
Culture
The influences expressed through clothing and imagery.
Who it speaks to
People with
a point of view.
Culturally engaged fashion consumers who value individuality, meaningful storytelling and craftsmanship.
03 / Making the vision tangible
From personal story
to physical form.
The collection
Streetwear meets craft.
A 30-piece collection combining London streetwear, Florence craftsmanship and multicultural storytelling, translating the brand’s personal point of view into clothing.
The campaigns
A world beyond the garment.
Campaigns produced in London and New York brought the collection into a wider visual world. Casting, campaign development and visual storytelling formed part of the founder’s creative direction.
Creative direction / Collection design / Production / Casting / Campaign development
04 / The runway debut
New York.
SS24.
Sold-out runway debut
The project culminated in a sold-out NYFW SS24 runway debut, bringing collection design, casting, production and visual storytelling together in one live expression of CGT LOVE YOU.
The message
Fashion as
an expression of
individuality.
And connection.
Why this approach?
A consistent idea.
Room for a new story.
Profile-led storytelling gives CGT LOVE YOU a repeatable but flexible creative system. Each release can explore a different person’s identity, experiences and cultural influences, while keeping individuality and connection at the centre of the brand.
CGT LOVE YOU / A fashion label by Ciaran Timlin